Campaign Book
Adobe Illustrator & Photoshop
A 72 page comprehensive campaign that includes market research, analysis, and 6 advertising media:
- TV
- Social Media
- Out-of-Home
- Guerrilla Marketing
- Branded Product Placement
Social Media
Adobe Photoshop
Duolingo was chosen as a medium due to Bugles having a higher appeal internationally than domestically. Incorporating branded content into educational platforms provides the user a varied experience with the brand while expanding the pedagogy into colloquial ideas.
Branded Product Placement
Adobe Photoshop
Wizards of Waverly Place (2007) was selected to have Bugles incorporated into its storytelling because of its position as a “comfort show” to the target audience as well as creative freedom provided the show’s fantastical nature.
Primary Research: Brand Awareness
Adobe Photoshop & Illustrator
The interview portion of the primary research collected was guided by a created logo quiz that tested audience’s brand awareness in the absence of letterforms. This quiz launched a discussion of which attributes of a logo led to a higher recall rate.
jcooperschwartz 